{"id":221,"date":"2013-03-11T15:05:00","date_gmt":"2013-03-11T04:05:00","guid":{"rendered":"https:\/\/allisontait.com\/starting-out-8-from-blog-to-job\/"},"modified":"2020-07-21T17:03:07","modified_gmt":"2020-07-21T07:03:07","slug":"starting-out-8-from-blog-to-job","status":"publish","type":"post","link":"https:\/\/allisontait.com\/2013\/03\/starting-out-8-from-blog-to-job\/","title":{"rendered":"Starting Out #8: From blog to job"},"content":{"rendered":"
\"startingout#8\"<\/a>Today’s Starting Out post is by the one and only Maxabella, who began her blog Maxabella Loves<\/a> around three years ago, and started as the editor of Kidspot’s Village Voices<\/a> about 12 months ago. Here she shares her story about how her blog helped her leave the ‘Grey World’ of corporate life for a fulltime job as an editor and freelance blogger.<\/div>\n

How I went from ‘blog’ to ‘job’<\/b>
\nI\u2019ve had one kind of job or another since I was 12 years old. Nearly 30 years of working for someone or another, over eight of those years as a \u2018working mother\u2019. (Incidentally (and entirely off the point), I always put quote marks around \u2018working mother\u2019 because I think all mothers are working. Working and working and working. It\u2019s gotta be a joke when they add \u2018working\u2019 just because a mother gets paid, right?)<\/p>\n

Sorry. Al wanted me to write about how I went from being a corporate marketer with a blog to a full time blogger and editor (still with a blog) and I can\u2019t help but feel that I\u2019m mucking up the brief by writing a really passionate, but not terribly well written, piece about motherhood \u2013 or is it about working life? You\u2019ll be reading this thinking (as you should, but not for this reason) \u201cman, if that lady can get a paid writing gig then anyone can get a paid writing gig\u201d.<\/p>\n

Which brings me to my point (finally): anyone can get a paid writing gig. It just depends on the kind of writing they want to do.<\/p>\n

Two years after I started my blog, I left my corporate marketing job and set myself up as a \u2018freelance blogger\u2019. (Again with the quote marks, but this time it\u2019s because even after a year I am still not confident enough as a writer to call myself one without them.)<\/p>\n

I got some paid work with a few different clients and Kidspot was one of them. My writing on Kidspot led to more writing that led to me becoming the Editor on Kidspot\u2019s Village Voices about three months after I left my marketing job.\u00a0 Yes, it was that fast. There\u2019s a lot of luck involved here, but there are a few things I think I did and do that I think let Lady Luck walk right on in.<\/p>\n

1.\u00a0\u00a0\u00a0\u00a0 Know what\u2019s out there<\/b>
\nSo, I might have made up the \u2018freelance blogger\u2019 job title \u2013 but freelance writer didn\u2019t seem right. I\u2019m basically a blogger who decided not to be a marketer, but rather be a writer. Let me explain. When you decide you want to make money from blogging, these days you have two options \u2013 either sell advertising space (either by banner ads or sponsored posts) on your blog; or start blogging elsewhere for someone who will pay you.<\/p>\n

To me, going down the advertising route felt way too much like my old marketing job. Working with ad agencies, writing content for brands, worrying about the numbers. Blogging elsewhere meant I\u2019d be working with editors, writing content for readers, worrying about the muse.<\/p>\n

Both are good ways to make blogging your career, just different.<\/p>\n

2.\u00a0\u00a0\u00a0\u00a0 Be self-aware<\/b>
\nLike most of us, I\u2019ve always been a writer. I\u2019ve kept a journal, I\u2019ve written essays, I\u2019ve written short stories, I\u2019ve written countless marketing spiels and reports. People always told me that I was a really good writer and I\u2019d nod and smile and go back to work. The only reliably paid writing I knew about was writing magazine or newspaper articles and I\u2019m no journalist. My writing style is not objective enough, I\u2019m much better at imagining than researching and, besides, I have the attention span of a midge. When I discovered blogging, I knew I\u2019d found the kind of writing that worked for me.<\/p>\n

3.\u00a0\u00a0\u00a0\u00a0 Be the best you can be<\/b>
\nThe craft of writing and the study of people have been my whole life, really. Years ago I did my Arts degree with three majors:\u00a0 English Literature, Anthropology and Psychology and it\u2019s no surprise that I ended up being responsible for all the marketing copy in a huge organisation. What makes words and people tick have always been my thing. Blogging allows me to bring my two fascinations together in a most satisfying way. I really think that if you want to do something well, you\u2019ve got to be ridiculously passionate about it and you\u2019ve got to constantly work to feed your raving appetite for it.<\/p>\n

4.\u00a0\u00a0\u00a0\u00a0 Stand out from the crowd<\/b>
\nI could never be one of those people who writes incognito. My writing style is all my own \u2013 I write like I talk, but more than that, I write like I think. A strong, clear writing style lets editors know what kind of writing they\u2019ll get when they work with you. Your writing style can be your whole marketing plan.<\/p>\n

5.\u00a0\u00a0\u00a0\u00a0 Draw the crowd in<\/b>
\nI\u2019m a hopeless blogger, really. I don\u2019t tweet, I don\u2019t Instagram, stumble or even respond to the comments left on my blog. I started a Facebook page about a year ago, but I\u2019m seriously bad at it. I Pin, but, let\u2019s face it, pinning is probably the least social social media platform ever.<\/p>\n

So I am at loss to explain why I\u2019ve always had a very friendly and connected community on my blog. The only thing I can put it down to is that the things I write about are very engaging and I\u2019m genuinely interested in what people have to say about what I have to say about it. I\u2019m proof that you don\u2019t necessarily need all the social media add-ons to have a lovely social media network- you can convey all the warmth and love you need in your writing style alone.<\/p>\n

6.\u00a0\u00a0\u00a0\u00a0 Be reliable<\/b>
\nIf you want to write more than once for an editor, make sure you write what you said you\u2019d write when you said you\u2019d write it by. A good work ethic is important in any job.<\/p>\n

7.\u00a0\u00a0\u00a0\u00a0 Believe and leap<\/b>
\nThere\u2019s no other way to find out if you can do it. If you want to be paid for your blogging, you need to put your hand up and send off some of your work to the editors that are out there. Don\u2019t send them ideas for posts you think they\u2019ll like, send them posts you\u2019ve already written and tell them what you can write about. Your blog is your online portfolio \u2013 make sure it showcases what you\u2019re capable of and then go for it.<\/p>\n

You’ll find Maxabella on her blog<\/a>, at Village Voices<\/a>, at Live4.com.au<\/a>, and, sometimes, on Facebook<\/a>.<\/b><\/p>\n

If you like this Starting Out post, you might also enjoy: So You Want to Be a Freelance Writer?<\/a>, What kind of writer will you be?<\/a> and Learning to embrace the editing process<\/a>.<\/p>\n

Would you like to turn your blog into a job? Or do you prefer to keep it as your ‘happy place’?<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"

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