{"id":228,"date":"2013-02-25T09:29:00","date_gmt":"2013-02-24T22:29:00","guid":{"rendered":"https:\/\/allisontait.com\/starting-out-6-how-to-build-an-author-platform\/"},"modified":"2020-11-26T14:41:59","modified_gmt":"2020-11-26T03:41:59","slug":"starting-out-6-how-to-build-an-author-platform","status":"publish","type":"post","link":"https:\/\/allisontait.com\/2013\/02\/starting-out-6-how-to-build-an-author-platform\/","title":{"rendered":"Starting Out #6: How to build an author ‘platform’"},"content":{"rendered":"
\"startingout#6\"<\/a>One word you’ll hear an awful lot of in publishing circles these days is ‘author platform’. Authors, whether published or not, need a platform, and the sooner you start constructing one, the better.<\/div>\n
<\/div>\n
But what exactly is a platform, and what tools do you need to build one?<\/div>\n

One person who’s really come to terms with the nuts and bolts of this quandry in the last 12 months is Jenn J McLeod<\/strong>, whose debut novel A House For All Seasons <\/i>will hit the shelves (physical and cyber) on Friday March 1. I asked her to share her journey with us.\u00a0<\/b><\/p>\n

How I built my author platform<\/b><\/h2>\n

<\/b>
\nLike Karen Charlton in an earlier Starting Out<\/a> post, my desire to write did not hit early in life (although my mum is likely to tell you my storytelling was quite prolific from a young age). In 2002, I wrote my first 100,000-word manuscript and received encouraging feedback from a professional editor.<\/p>\n

Then life got in the way.<\/p>\n

Now, celebrating the release of my novel\u2014House for all Seasons<\/i><\/a>\u2014I wonder how different the experience might have been a decade ago when fiction writers were, for the most part, invisible (just names on book jackets), social media didn\u2019t exist, publishers (and not authors) marketed books, and printed copies sat in real bookstores waiting for customers to walk in and choose from a limited selection.<\/p>\n

With the glut of books in the marketplace these days, an author cannot afford to remain invisible. Whether print or e-pubbed, readers and publishers expect more, which is why I\u2019m now a Linkedin, blogging, Tweeting<\/a>, Facebooking<\/a> 53 year old. Being \u2018connected\u2019 is good, but what helped clinch my publishing deal was having a well-developed author platform, because even though the publisher falls in love with your book, they have to make marketing and sales fall in love with you<\/i>. So whether you like it or not, as the brand <\/i>behind the product<\/i>, you\u2019re expected to do more than write a great novel.<\/p>\n

Of course, you don\u2019t need<\/i> an author platform, nor do you need to spend hours every day maintaining an online presence, like I do. My non-writing friends think I\u2019m Facebooking for fun! Those same people also think getting published is mostly luck. While luck may have played a hand, I believe \u2018luck\u2019 happens when preparedness and opportunity meet\u2014and authors can definitely be better prepared.<\/p>\n

How?<\/p>\n

Okay, so, you have your submission in\u2014all polished and perfect. It\u2019s a great story. It\u2019s grammatically correct (in an almost freakish way). It\u2019s the right length, the right genre, the right \u2018everything\u2019 for the line you\u2019re targeting. But so are the other dozen manuscripts that arrive on the slush pile that day.<\/p>\n

What next? Do you:<\/p>\n

a) wait to \u2018get lucky\u2019?
\nb) let the Gods (a.k.a. publishers) decided the fate of your manuscript in their own good time?
\nc) Get busy demonstrating your ability to build book buzz (to increase sales) by having a strong online presence and a brand?<\/p>\n

If you picked \u2018C\u2019 then you are correct\u2014and the sooner you start, the better. In fact, I established my author platform\/brand while still writing my manuscript simply by getting online and getting connected. It\u2019s not hard, but it can be daunting \u2013 especially when you aren\u2019t published. I felt like an imposter blogging and tweeting to non-existent fans, but I got over it.<\/p>\n

What does an author platform look like and how can you get one?<\/strong><\/h5>\n

Some authors come with ready-made platforms. Take, for example, Helene Young<\/a>, a commercial pilot flying over Australia\u2019s wild places and writing romantic suspense stories with feisty females in planes. Perfect! Your author platform may not be immediately clear. Mine wasn\u2019t. My life verged on ordinary. Who was I? What did I know other than I was writing stories set in small country towns?<\/p>\n

I started by brainstorming everything I\u2019d done\/achieved\/loved in my lifetime, scribbling random words and thoughts on Post It Notes. Those sticky papers littered my office for weeks and each day I\u2019d add, mull, shift, subtract, until I had this:<\/p>\n

A city girl by birth, I discovered an affinity with the country in my early twenties while working my way across the heart of Australia, living out of a converted Ford F100 van. I knew about quitting corporate chaos and embracing a second chance at life. And I knew about moving into a small country town and how my tree change was like coming home.<\/i><\/p>\n

And my brand was born:<\/p>\n

Come home to the country … Discover it. Love it.<\/p>\n

Be cautious with your intellectual property<\/strong><\/h5>\n

Allison asked: \u201cWhat have you learned? What mistakes have you made?\u201d<\/p>\n

I would be a lot more cautious with my intellectual property.<\/p>\n

The temptation to tell the world (or Facebook \u2013 same thing really) how fabulous your branding strategy is turning out can be a big mistake.<\/p>\n

With so many ways to communicate and with so many \u2018friends\u2019 it\u2019s never been easier to get cyber cheers for being clever. But be warned! If another writer likes it, they can have your idea\/tagline\/blurb on their website and be promoting it as part of their brand faster than you can type the word \u2018copyright\u2019.<\/p>\n

A victim myself, I now monitor my brand by keeping evidence of ownership (printed\/dated pages of my website) and setting up a Google Alerts<\/a>. (I have one set up for \u2018Come home to the country\u2019 and my various book titles.)<\/p>\n

Although not failsafe and accepting that sometimes plagiarism can be unintentional, an alert at least means Google will email me if the phrase\/tagline\/book title pops up somewhere online.<\/p>\n

Allison asked: \u201cWould you do anything different?\u201d<\/p>\n

No (apart from wishing publication had come my way a decade ago when I had fewer grey hairs and wrinkles). I\u2019m giving fate rare praise here. I believe the very long and winding road led me to the right door. I\u2019m meant to be with Simon & Schuster and how I know this is because they assigned Belinda Castles as editor on House for all Seasons<\/i>. (Oh, did I not mention before that the assessor who encouraged me back in 2002 was Vogel Award winner, Belinda Castles?)<\/p>\n

So my journey to publication really has come full circle. Yes I was lucky, but when the opportunity arose I was prepared with an author platform and a self-promotion strategy that would enhance my publicist\u2019s efforts.<\/p>\n

For more on Jenn’s journey to publication, you can visit her website<\/a>.<\/i><\/b><\/p>\n

 <\/p>\n

\"So<\/a>Are you new here? Welcome to my blog! I\u2019m Allison Tait and you can find out <\/strong>more about me here<\/strong><\/a> and more about my <\/strong>online writing courses here<\/strong><\/a>.<\/strong><\/p>\n

Subscribe to <\/strong>So You Want To Be A Writer podcast<\/strong><\/a> for more amazing writing advice. <\/strong><\/p>\n

Or check out So You Want To Be A Writer<\/em> (the book), where my co-author Valerie Khoo and I have distilled the best tips from hundreds of author and industry expert interviews. <\/strong>Find out more and buy it here<\/strong><\/a>. <\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

One word you’ll hear an awful lot of in publishing circles these days is ‘author platform’. Authors, whether published or not, need a platform, and the sooner you start constructing one, the better. But what exactly is a platform, and what tools do you need to build one? One person who’s really come to terms […]<\/p>\n","protected":false},"author":2,"featured_media":3594,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[24,690,5],"tags":[717,718],"class_list":["post-228","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advice-for-writers","category-starting-out","category-writing","tag-build-your-author-platform","tag-social-media-for-writers"],"yoast_head":"\nHow to build an author platform (Starting Out #6)<\/title>\n<meta name=\"description\" content=\"The basics for building a successful author platform, featuring author Jenn J. McLeod. 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