{"id":3470,"date":"2014-07-14T13:41:49","date_gmt":"2014-07-14T03:41:49","guid":{"rendered":"https:\/\/allisontait.com\/?p=3470"},"modified":"2020-08-03T15:12:41","modified_gmt":"2020-08-03T05:12:41","slug":"what-to-blog-about-5-top-tips-for-new-and-aspiring-authors","status":"publish","type":"post","link":"https:\/\/allisontait.com\/2014\/07\/what-to-blog-about-5-top-tips-for-new-and-aspiring-authors\/","title":{"rendered":"What to blog about: 5 top tips for new and aspiring authors"},"content":{"rendered":"<p><a href=\"https:\/\/allisontait.com\/wp-content\/uploads\/2014\/07\/WHAT-TO-BLOG-ABOUT-3.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-3471\" src=\"https:\/\/allisontait.com\/wp-content\/uploads\/2014\/07\/WHAT-TO-BLOG-ABOUT-3-300x300.png\" alt=\"WHAT TO BLOG ABOUT-3\" width=\"300\" height=\"300\" srcset=\"https:\/\/allisontait.com\/wp-content\/uploads\/2014\/07\/WHAT-TO-BLOG-ABOUT-3-300x300.png 300w, https:\/\/allisontait.com\/wp-content\/uploads\/2014\/07\/WHAT-TO-BLOG-ABOUT-3-100x100.png 100w, https:\/\/allisontait.com\/wp-content\/uploads\/2014\/07\/WHAT-TO-BLOG-ABOUT-3-600x600.png 600w, https:\/\/allisontait.com\/wp-content\/uploads\/2014\/07\/WHAT-TO-BLOG-ABOUT-3-150x150.png 150w, https:\/\/allisontait.com\/wp-content\/uploads\/2014\/07\/WHAT-TO-BLOG-ABOUT-3-768x768.png 768w, https:\/\/allisontait.com\/wp-content\/uploads\/2014\/07\/WHAT-TO-BLOG-ABOUT-3-250x250.png 250w, https:\/\/allisontait.com\/wp-content\/uploads\/2014\/07\/WHAT-TO-BLOG-ABOUT-3-610x610.png 610w, https:\/\/allisontait.com\/wp-content\/uploads\/2014\/07\/WHAT-TO-BLOG-ABOUT-3-480x480.png 480w, https:\/\/allisontait.com\/wp-content\/uploads\/2014\/07\/WHAT-TO-BLOG-ABOUT-3-640x640.png 640w, https:\/\/allisontait.com\/wp-content\/uploads\/2014\/07\/WHAT-TO-BLOG-ABOUT-3-45x45.png 45w, https:\/\/allisontait.com\/wp-content\/uploads\/2014\/07\/WHAT-TO-BLOG-ABOUT-3.png 800w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>When you&#8217;re starting out as an author, everybody starts talking to you about &#8216;platform&#8217; and your author blog.<\/p>\n<p>&#8220;Start building one,&#8221; they say.<\/p>\n<p>&#8220;You must blog,&#8221; you&#8217;re told.<\/p>\n<p>&#8220;Um, okay,&#8221; you answer. &#8220;But what do I blog about?&#8221;<\/p>\n<p>And that&#8217;s where it gets confusing for fiction authors. Blog about writing, which is what&#8217;s consuming you because you are, after all, knee-deep in writing a book (or should be &#8211; always remember that the platform is nowhere near as important as the product), and you&#8217;ll get lots of interest from &#8230; writers. Which is great. But what you&#8217;re really after is readers.<\/p>\n<p>Blog about reading, and you&#8217;ll find yourself in that sticky territory where you discover that you&#8217;re a book reviewer. Do you want to be a book reviewer?<\/p>\n<p>So, what should fiction authors blog about? (If you&#8217;re writing a non-fiction book, you write about your subject, over and over, until you are the authority figure in that area and cannot be ignored.)<\/p>\n<p>My answer to this (and <strong>Tip #1<\/strong> for the purposes of this post) is always to <a href=\"https:\/\/allisontait.com\/2013\/06\/social-media-for-writers-1-blogging\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>blog about what interests you<\/strong><\/a>. Which is why my blog is an, er, eclectic mix of life, family, parenting, writing, reading, social media, books, stories, and&#8230; whimsy. It&#8217;s just a blog. Not an &#8216;author&#8217; blog per se. Just a blog.<\/p>\n<p>But I&#8217;ve seen some terrific posts written on this very subject over the years, so for the purposes of tips #2 to #5, I&#8217;m going to share them with you here (follow the links to read the full posts &#8211; they&#8217;re all worth a look).<\/p>\n<p><strong>Tip #2<\/strong>: <a href=\"http:\/\/annerallen.blogspot.com.au\/2014\/06\/how-to-blog-essential-dos-and-donts-for.html\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Don\u2019t make your writer\u2019s block or attempts to get published the main focus of your blog<\/strong><\/a>. In this post, author Anne R. Allen gives a great list of DOs and DON&#8217;Ts for author blogs.<\/p>\n<p><strong>Tip #3<\/strong>: <strong><a href=\"http:\/\/www.yourwriterplatform.com\/blog-post-blunders\/\" target=\"_blank\" rel=\"noopener noreferrer\">Think about what your readers are searching for &#8211; and plan your posts to meet that need<\/a><\/strong>. This list of 13 Blog Post Blunders You Should Avoid by Kimberley Grabas from Your Writer Platform is a must-read.<\/p>\n<p><strong>Tip #4<\/strong>: <strong><a href=\"http:\/\/thewritersalleys.blogspot.com.au\/2014\/04\/what-should-fiction-writer-blog-about.html\" target=\"_blank\" rel=\"noopener noreferrer\">Blog your subject matter<\/a><\/strong>. If you&#8217;re writing historical or genre fiction you have, as Karen Schravemade writes in this post for The Writers Alley, hit the mother lode of blog post ideas.<\/p>\n<p><strong>Tip #5<\/strong>: <strong><a href=\"http:\/\/jodyhedlund.blogspot.com.au\/2013\/01\/the-big-question-what-should-fiction.html\" target=\"_blank\" rel=\"noopener noreferrer\">Whatever you write about, make sure you say it your way<\/a>.<\/strong> As author Jody Hedlund writes in this post, blogging is a fantastic way to develop and exercise your writing voice. Use that beguiling &#8216;thing&#8217; that only you have to draw people in.<\/p>\n<p><strong>If you&#8217;d like a step-by-step guide to building your author platform, don&#8217;t miss my new on-demand course for the Australian Writers&#8217; Centre. <a href=\"http:\/\/www.writerscentre.com.au\/all-courses\/build-your-author-platform\/\" target=\"_blank\" rel=\"noopener noreferrer\">All details here<\/a>.\u00a0<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When you&#8217;re starting out as an author, everybody starts talking to you about &#8216;platform&#8217; and your author blog. &#8220;Start building one,&#8221; they say. &#8220;You must blog,&#8221; you&#8217;re told. &#8220;Um, okay,&#8221; you answer. &#8220;But what do I blog about?&#8221; And that&#8217;s where it gets confusing for fiction authors. Blog about writing, which is what&#8217;s consuming you [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":6295,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[688,5],"tags":[724,718],"class_list":["post-3470","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media-writers","category-writing","tag-blogging-for-authors","tag-social-media-for-writers"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What to blog about: 5 top tips for new and aspiring authors<\/title>\n<meta name=\"description\" content=\"When you start an author blog, it can be hard to know what to write about. 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